Improve your Linkedin profile it is your key to your next assignment

the world of the Interim Manager you hear all the time how vital it is to keep your Linkedin profile up to date, problem is many of us don’t know where to start and lack the time. Those of us who started their careers without a computer can be especially challenged by this. Increasingly the service that most ‘recruitment agents’ use to find interim managers is LinkedIn. Therefore, it is becoming increasingly important for everyone, in particular professional interim managers to ensure that their Linkedin profile is not only up to date, but contains information that will allow the recruiter to find their profile quickly and also allow them to ascertain how relevant the profile is for the role they are hiring for. Now, when I was an interim manager I was pretty bad at keeping my Linkedin profile up to date. You know how it is – when you are looking for a contract you are on Linkedin all the time (as well as all the relevant ad sites) when in a contract, work and life seems to take over and we become less than diligent in updating and checking our Linkedin account for updates. Linkedin is a movable feast, in the 10 odd years I have been a member the site has changed hugely and it continues to change and develop. One of the things that is changing is that your position in Linkedin searches no longer relies solely on the number of key words you have in your titles and profile etc. Increasingly your participation in regular and relevant online activity is rewarded with increased profile. Therefore it is vital that you respond to blogs (starting with this one J) and consider contributing your own content as well as logging in regularly and giving your profile as much attention as your tomatoes. For some, this will require a major change in the way they look at Linkedin. Linkedin is your online presence, it is even more important than a CV and therefore it is vital that it contains the information that allows you to be found by recruiters and others in your sector. I’m not saying this to make my life easy, but rather to increase your profile within your area of expertise. I don’t view Linkedin as social media and neither should you, the very word social implies non-professional, leisure-time etc. Rather see it as your primary tool in securing your next assignment.

Here are a few tips

  • Ensure your profile and experience reflects not only what you do but what you want to do and contains key words
  • Ensure your profile has your name – Initials don’t work, yes, in the old days of Linkedin when the world and their dog could contact you it did help to restrict spam BUT these days you need to be standing out.
  • Don’t EVER attempt to elevate your Linkedin position by filling your profile with key word lists. If Linkedin find an account like this they will simply delete it with no warning
  • Ensure you log into your Linkedin account at least once a week when ON ASSINGMENT and every day when off assignment, hirers will be using Linked in to contact you about work so ensure your smart phone has the app installed and is activated. If you don’t have a smart phone, get one
  • Start to interact with others, keep it professional, no stupid photos or non related humour – pics. of your cat and kids are for Facebook, keep it that way
  • Ensure you have a photo, don’t make it too cheesey and formal (like some of our American cousins) but also don’t make it too informal, people don’t want to see your sweaty body on the beach or in some mid-life-crisis-extreme-sport-activity (yes I know my photo makes me look like a beachbum – I will be changing it)
  • Consider starting to contribute to topics you read
  • Consider starting to post relevant content to your skills set
  • Consider paying for a Job Seeker or Premium account, I would recommend this, and no, Linkedin aren’t paying me for saying this. It makes you more visible and extends your reach.
  • Be careful with your network, If you are an Interim Food FGM then ensure that your network reflects that and is peopled by those in your industry and sector, don’t accept every invitation just because someone wants to connect, if your profile is right then the right connections will start to come to you

These are a few starting points some of which will take you 5 minutes and will seriously increase your likelihood of being found. There are many other things you can do and should consider doing and this is just a starter. These points are relevant for anyone on Linkedin but are particularly important for the Interim Manager. Invest time in this, it is essential. If you are really stuck then there are always those who offer can offer you professional help.

If you would like more advice on this then please feel free to get in touch.

 

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