The importance of back to basics networking..

In recent years I have moved from working in a large corporate entity to a role where the necessity for day to day contact with colleagues has been replaced by social media/video conferencing etc. Living and working 300 miles from my colleagues at head office can be challenging and when you focus on national or international business rather than local business opportunities for face to face contact with other professionals can be limited. If you are not careful you start staring at the wall and talking to yourself!

This is why, as well as working with Cotterell & Gifford, I also spend about 10-15% of my time working on local projects with local businesses which rarely have anything to do with my primary industry specialisation. Part of this is motivated by my strong belief in involving myself in the local business community. Since we made the decision to move from urban, Edinburgh to market town, Hexham this is far more in your face. Yes, I could buy my printer paper from Viking but then again, I could pop round the corner to the PC Support shop and buy it there, it might be 5p more expensive but, if that PC Shop closes I’ll be the first to moan about the shops all becoming bookmakers and charity shops. If I want to live in a town with a thriving center, a strong economy and decent property values etc then it is my duty, as an inhabitant of that town, to ensure that I use my expertise and purse for the benefit of the local area.

The other part of my motivation is that getting involved with local client and businesses when you are a self employed consultant is a good way to stop getting cabin fever!

This morning I attended the Willow Wednesday Breakfast  networking event organised by NorthEastBiz. Now, obviously, being home based I am used to a 15 second commute – a shuffle with coffee from the kitchen to the corporate hub of my home office so this was daunting. I had to be 40 miles across Northumberland by 8.00am. Fortunately my choice of egalitarian transport, a 30 year old Volvo 244 decided to start and I made it in good time. I am very glad that I did. I met several people who I will do business with at some point in the next 12 months, of that I am sure and one of whom we are already discussing forming a strategic partnership which will benefit my main, national business occupation. On top of this, the injection of enthusiasm and the energy of like minded individuals is infectious and it gave be a good dollop of drive to counter the “August – no one’s around” blues.

In this era of in bound marketing and social media it is easy to ignore traditional business networking. However, groups like NorthEastBiz are doing superb work in facilitating these networking opportunities.

Even if your main occupation is interim management or highly specialised, there are always businesses and organisations locally that could benefit from your experience and, OK, whilst you will probably not be able to charge your full rate, you won’t be diluting your brand either and the wins are far more than just on a fiscal level. I would recommend getting involved with your local business networking groups to anyone who is self employed or running their own business even if you doubt that it will help, it’s amazing what you can find on your doorstep.

local

Don’t ignore opportunities with local businesses, you can be surprised what you can find on your doorstep

 

 

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